PRELIMINARY INFORMATION: NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. Void where prohibited. The NBC Taken Seat Upgrade Sweepstakes (“Sweepstakes”) will begin on February 12, 2017 at 5:00 P.M. ET and end on February 26, 2017 at 9:00 P.M. ET (“Sweepstakes Period”). All times in the Sweepstakes refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (as defined below) received. Sweepstakes is subject to all applicable federal, state and local laws.


ELIGIBILITY: Open only to permanent, legal United States residents who are physically residing in one (1) of the fifty (50) United States or the District of Columbia (excluding Puerto Rico, Guam, the Virgin Islands and other United States territories), who are eighteen (18) years of age or older as of the start of the Sweepstakes Period, a valid ticket holder, physically present at a Game (as defined below), and are a wireless service subscriber from a Carrier (as defined below). Officers, directors, and employees of Sweepstakes Entities (as defined below), members of these persons’ immediate families (spouses and/or parents, children, and siblings, and each of their respective spouses, regardless of where they reside), and/or persons living in the same households as these persons (whether or not related thereto) are not eligible to enter or win the Sweepstakes. Sweepstakes Entities, as referenced herein, shall include InStadium, Inc., 150 N Upper Wacker Dr. #960, Chicago, IL 60606 (“Administrator”), NBCUniversal Media, LLC, 30 Rockefeller Plaza, New York, NY 10112 (“Sponsor”), and each of their respective parent, subsidiary, and affiliate companies, and their administrative, advertising, and promotion agencies, and any other entity involved in the development, administration, promotion, or implementation of the Sweepstakes.


HOW TO ENTER: If you are a wireless service subscriber from a participating wireless carrier (Sprint, Cricket (Leap Wireless), United States Cellular Corp, Telus, Rogers, Verizon, T-Mobile, Bell Mobility, Alltel-Allied, Sasktel, Telstra, Optus, Vodafone, Fido (Microcell), Vodafone, O2, O2, T-Mobile, Orange, Vodafone, Virgin Mobile, AT&T, C Spire Wireless (aka Cellular South), Meteor, Three, IWireless, Three, MTS, Telebec, NorthernTel, Metro PCS (CDMA), Virgin Mobile, Boost Mobile, Virgin Mobile, Union Telephone, nTelos, TracFone (AT&T), West Central Wireless, Bluegrass Cellular, Carolina West Wireless, Cellular One of N.E. Arizona, Rural Independent Network Alliance (RINA), East Kentucky Network (Appalachian Wireless), Illinois Valley Cellular, Inland Cellular, Nex Tech Communications, Pine Cellular, DTC Wireless, Boost-CDMA, CellCom, Limitless Mobile, ECIT/Cellular One of East Central Illinois, Alaska Communications Systems (ACS), United Wireless, GCI Communications, Thumb Cellular, Three, Tesco Mobile, Guernsey (Sure), Manx Telecom, Videotron, Cross Wireless, Chat Mobility, Northwest Missouri Cellular, Pioneer Cellular, Panhandle Wireless, Golden State Cellular, Viaero Wireless, Plateau Wireless, WIND, Mobilicity, MTPCS Cellular One (Cellone Nation), Cleartalk (Flat Wireless), Epic Touch, Mosaic Telecom, Mobi PCS, Peoples Wireless, Duet IP (Max. Wireless/Wireless Comm. Venture), Chariton Valley Cellular, SouthernLINC, (includes Republic Wireless), MobileNation/SI Wireless, MTA Wireless/Matanuska Kenai, SRT Communications, MetroPCS (GSM), Aio Wireless, Sagebrush Cellular, Google Voice, Eastlink Wireless, Copper Valley Telecom) (“Carriers, each a “Carrier”) and have a multimedia message service capable mobile phone, you may enter the Sweepstakes during the sports game you are attending (the “Game”) by texting the code revealed in the in-stadium call-to-action (the “Promotion Announcement”) to the SMS short code 555888 within ten (10) minutes of the Promotion Announcement on the fascia LED in-stadium Jumbotron.


Standard text messaging rates will apply for each text message sent or received from your handset according to the terms and conditions of your service agreement with your wireless carrier. Other charges may apply (such as normal airtime and carrier charges) and will appear on your cell phone bill or be deducted from your prepaid account balance. Wireless carriers’ rate plans may vary, and you should contact your wireless carrier for more information on messaging rate plans and charges relating to your participation in this Sweepstakes. Entrant must use a mobile device capable of two-way messaging. Participation in this Sweepstakes by mobile phone and text message means that you understand that you may receive additional text messages from Administrator relating to this Sweepstakes, including notifying you if you are a potential winner in this Sweepstakes, which will be subject to the charges pursuant to your carrier’s rate plan. Text messaging may not be available from all mobile phone service carriers and handset models. Cell phone service may not be available in all areas. Check your phone’s capabilities for specific instructions. If you need any help or have any questions relating to the SMS text messaging entry method of this Sweepstakes, you may send a text “HELP” to 52209.


You may enter once per Game during the Sweepstakes Period. Multiple Entries received from any person beyond this limit will void all such additional Entries. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries for each Game must be received within ten (10) minutes of the Promotion Announcement being displayed on the in-stadium Jumbotron to be eligible for the Sweepstakes. Sponsor and/or Administrator’s computer shall be the official timekeeper for all matters related to this Sweepstakes. Entries that are incomplete, garbled, corrupted, or unintelligible for any reason, including, but not limited to, computer or network malfunction or congestion, are void and will not be accepted. In the event of a dispute over the identity of an entrant, entry will be deemed submitted by the authorized account holder of the phone number associated with the submitted entry, provided that person is eligible (as provided above). Winner may be required to show proof of being the registered account holder. “Authorized account holder” is defined as the person assigned to a phone number by a Carrier or an organization responsible for assigning phone numbers. Entry constitutes permission (except where prohibited by law) to use entrant’s name, city, state, likeness, image, and/or voice for purposes of advertising, promotion, and publicity in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval. 


WINNER SELECTION AND NOTIFICATION: During each Game, one (1) potential Winner will be selected in a random drawing by representatives of Administrator from all eligible Entries received during the Sweepstakes Period for that Game, at or about ten (10) minutes after the Promotion Announcement. Administrator will make two (2) attempts to notify potential Winner by text message at the phone number submitted at the time of entry. Sponsor and/or Administrator may share potential Winner’s name and contact information with Sweepstakes Entities and/or any prize provider, as applicable, if necessary. Potential Winner may be required to execute and return an affidavit of eligibility, release of liability and, except where prohibited, publicity release (collectively, “Sweepstakes Documents”) within the time period specified at notification before being eligible to receive his or her prize.   Noncompliance within this time period will result in disqualification and, at Sponsor’s sole discretion, an alternate potential Winner may be selected from the remaining eligible Entries. If potential Winner cannot be reached, is found to be ineligible, cannot or do not comply with these Official Rules, or if Prize (as defined below) or prize notification is returned as undeliverable, potential Winner will be disqualified and, time permitting, at Sponsor’s sole discretion, an alternate potential Winner may be selected from the remaining eligible Entries. Limit one (1) Prize per family or household.


PRIZE: There will be a total of twenty-three (23) prizes awarded (“Prizes,” each a “Prize”) awarded to Winners during the Sweepstakes Period; one (1) Prize will be awarded during each Game to the Winner for that Game. Each Prize will consist of the following: two (2) upgraded seats to the Game the Winner is currently attending.


Estimated Retail Value (“ERV”) of each Prize is five hundred dollars ($500). ERV of all Prizes is eleven thousand five hundred dollars ($11,500). Actual Retail Value (“ARV”) of Prize may vary. Any difference between ERV and ARV will not be awarded.


All details of Prize will be determined by Sponsor in their sole discretion. Sponsor reserve the right to substitute Prize (or portion thereof) with a similar prize (or prize element) of comparable or greater value. All taxes and other expenses, costs, or fees associated with the acceptance and/or use of Prize are the sole responsibility of Winners. Prizes cannot be transferred by Winners or redeemed for cash and are valid only for the items detailed above, with no substitution of Prize by Winners. If Prize is unclaimed within a reasonable time after notification from Sponsor, as determined by Sponsor in their sole discretion, it will be forfeited and, time permitting, alternate Winners may be selected from the remaining eligible Entries at Sponsor’s sole discretion. 


Sponsor shall have no responsibility or liability for cancellations, delays, or any other change by any company or person providing any element of Prize due to reasons beyond Sponsor’s control, and are not responsible or liable for any expenses incurred as a consequence thereof. Date and/or time of Game is subject to change.  Game is subject to cancellation. If Winners choose to attend the Game with no Guests, the remaining elements of Prize shall constitute full satisfaction of Sponsor’s Prize obligation to Winner and no additional compensation will be awarded. Guests, if any, may be required to execute and return releases of liability and, where legal, publicity releases (collectively, “Guest Documents”), which must be returned with the Sweepstakes Documents, or Guest portion of the Prize will be forfeited. If any Guest is a minor, Winner must be such minor’s parent or legal guardian and must execute and return the Guest Documents on such minor’s behalf.


In the event a prize winner (and/or his or her Guest) (if applicable)) engage in behavior that (as determined by Sponsor or any prize provider in its or their sole and absolute discretion) is obnoxious, inappropriate, or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the prize or other applicable experience early. 


CONDITIONS: By entering the Sweepstakes, each entrant agrees for entrant and for entrant’s heirs, executors, and administrators (a) to release and hold harmless Sweepstakes Entities and each of their respective officers, directors, and employees (collectively, “Released Parties”) from any liability, illness, injury, death, loss, litigation, or damage that may occur, directly or indirectly, whether caused by negligence or not, from such entrant’s participation in the or Sweepstakes and/or his/her acceptance, possession, use, or misuse of Prize or any portion thereof (including any travel related thereto); (b) to indemnify Released Parties from any and all liability resulting or arising from the Sweepstakes and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to Prize, including express warranties provided exclusively by prize supplier that are sent along with Prize; (c) if selected as a Winner, to the posting of such entrant’s name on the Website and the use by Released Parties of such name, voice, image, and/or likeness for publicity, promotional, and advertising purposes in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval, and, upon request, to the giving of consent, in writing, to such use; and (d) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Sweepstakes itself, and to be bound by all decisions of the Sponsor, which are binding and final. Failure to comply with these conditions may result in disqualification from the Sweepstakes at Sponsor’s sole discretion.


ADDITIONAL TERMS: Sponsor reserves the right to permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules.  Any attempt to deliberately damage the Sweepstakes or the operation thereof is unlawful and subject to legal action by Sponsor, who may seek damages to the fullest extent permitted by law. The failure of Sponsor to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Sponsor (excepting compliance with applicable codes and regulations), or other “force majeure” event will not be considered a breach of these Official Rules.  Released Parties assume no responsibility for any injury or damage to entrants’ or to any other person’s computer relating to or resulting from entering or downloading materials or software in connection with the Sweepstakes. Released Parties are not responsible for telecommunications, network, electronic, technical, or computer failures of any kind; for inaccurate transcription of entry information; for errors in any promotional or marketing materials or in these Official Rules; for any human or electronic error; or for Entries that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned. Sponsor reserves the right to cancel, modify, or suspend the Sweepstakes or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules). In the event of cancellation, modification, or suspension, Sponsor reserves the right to select Winners in a random drawing from among all eligible, non-suspect Entries received prior to the time of the event warranting such cancellation, modification, or suspension.  Notice of such cancellation, modification, or suspension will be posted on the Website.  Sponsor may prohibit any entrant or potential entrant from participating in the Sweepstakes, if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsor, or Sponsor’s agents or representatives; or behaves in any other disruptive manner (as determined by Sponsor in their sole discretion). Sponsor reserves the right to modify these rules for clarification purposes without materially affecting the terms and conditions of the Sweepstakes.


DISPUTESThe Sweepstakes is governed by, and will be construed in accordance with, the laws of the State of New York, and the forum and venue for any dispute shall be in New York, New York. If THE controversy or claim is not otherwise resolved through direct discussions or mediation, it shall THEN be resolved by FINAL AND binding arbitration administered by JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., in accordance with its Streamlined Arbitration Rules and Procedures or subsequent versions thereof (“JAMS Rules”).  The JAMS Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be experienced and licensed to practice law in new york.  All proceedings brought pursuant to this paragraph will be conducted in the County of new york.  THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.


WINNER ANNOUNCEMENT: For the names of the Winners, available after February 26, 2017, send a self-addressed, stamped envelope to be received by April 26, 2017 to: “Sweepstakes Winners List”, InStadium, Inc., 150 N. Wacker, Suite 960, Chicago, IL 60606.