Seeking to test responsiveness to a new consumer marketing campaign, a popular food brand leveraged InStadium's assets and expertise to promote its brand creative in key markets.
Through InStadium's network of Minor League Baseball venues, our client was able to cast a wide net—a total of 119 teams in different locales across the country—in testing its new brand campaign. An MiLB flight connected the brand and creative with more than 6 million influential sports fans, who tend to be light television viewers during the spring and summer months.
The common thread through each venue was InStadium's live sports fan engagement platform: an attention-grabbing loudspeaker call to action, a gleaming video board featuring our client's test creative, and brilliant in-game LED and surround sound to bolster the campaign message. Leveraging both pregame and in-game asset positions, these dynamic assets received value-added exposure in many venues, leading to an additional 2 million-plus 18-and-over adult impressions—9 percent more than the contracted flight total.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, in-bowl LED and surround sound
Venue promotions: 3,145 games among 119 Minor League Baseball teams
Adult impressions (18-and-over): 23.6 million
Event attendees: 6.6 million-plus
Aided awareness in venue: 52 percent, compared to 12 percent for television
Intent to purchase: 10-point growth from pre- to postgame