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FINANCIAL SERVICES

Insurance

Insurance


Our Client

A major American insurance provider chose to partner with InStadium as an extension of its Summer 2013 television campaign in order to generate customer interest in its brand.

Our Solution

Our client, an investor in substantial television and cinema advertising, tabbed InStadium to invigorate its summer campaign with a Minor League Baseball flight. The purpose: to extend our client's reach to a higher-quality customer demographic and create more unique impressions during a relatively flat consumer-audience period for its existing channels.

Leveraging InStadium's live sports fan engagement platform, our client successfully grew target audience awareness, viscerally connecting with new and valuable consumers in those moments when they were most receptive to the campaign message. A powerfully persuasive video board advertisement and in-game LED and surround sound were supported on site by brand mascot appearances and company agents communicating core messaging. With InStadium's dynamic assets and one-of-a-kind audience experience, our client was provided the tools to win over coveted “influentials,” vastly extend its net reach and capitalize on fans' positive state of mind at the ballpark.

InStadium Program

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Select on-site brand mascot appearances


Our Results

Venue promotions: 3,797 games among 62 minor league baseball teams

Adult impressions (18-and-over): 44.4 million

Brand mascot appearances: 34

More: Significant gains in recall, awareness and positive brand attribute associations

among 62 minor league baseball teams

GEICO and the superior live fan
Live sports fans and GEICO brand breakthrough

Insurance

Insurance


Our Client

A leading national insurance provider approached InStadium with the goal of comparing the effectiveness of an in-venue media campaign versus television advertising.

Our Solution

To measure awareness in our client's brand among live sports attendees against that of a television audience, InStadium created a small in-venue test flight. Leveraging our live sports fan engagement platform—a booming audio announcement, larger-than-life video featuring brand creative, and in-game LED and surround sound—InStadium confirmed for our client the power of an incisive message and dynamic media assets delivered as part of the fan experience.

On-site postgame research found greater consideration intent among a live sports audience when compared to a control group of television viewers. InStadium's mixed-media assets had a dramatic effect on recall and impact, outpacing all other on-site advertisements by a wide margin. And because an overwhelming percentage of postgame survey respondents on site rated as “super influentials” in the insurance category, our client's message was not only amplified by the live fan experience but also more accurately targeted to its intended audience.

InStadium Program

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Select on-site brand mascot appearances

Our Results

Venue promotions: Two NCAA football games

Consumer interest in brand: 66 percent higher than television advertising

Purchase intent: 34 percent higher, after one on-site exposure, than television advertising