Insurance

Insurance


Our Client

A major American insurance provider chose to partner with InStadium as an extension of its Summer 2013 television campaign in order to generate customer interest in its brand.

Our Solution

Our client, an investor in substantial television and cinema advertising, tabbed InStadium to invigorate its summer campaign with a Minor League Baseball flight. The purpose: to extend our client's reach to a higher-quality customer demographic and create more unique impressions during a relatively flat consumer-audience period for its existing channels.

Leveraging InStadium's live sports fan engagement platform, our client successfully grew target audience awareness, viscerally connecting with new and valuable consumers in those moments when they were most receptive to the campaign message. A powerfully persuasive video board advertisement and in-game LED and surround sound were supported on site by brand mascot appearances and company agents communicating core messaging. With InStadium's dynamic assets and one-of-a-kind audience experience, our client was provided the tools to win over coveted “influentials,” vastly extend its net reach and capitalize on fans' positive state of mind at the ballpark.

InStadium Program

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Select on-site brand mascot appearances


Our Results

Venue promotions: 3,797 games among 62 minor league baseball teams

Adult impressions (18-and-over): 44.4 million

Brand mascot appearances: 34

More: Significant gains in recall, awareness and positive brand attribute associations

among 62 minor league baseball teams

Mars (Snickers) - Albuquerque Isotopes - VB and LED.JPG
GEICO - Gwinnett Braves - VB and LED.JPG

CPG

CPG


Our Client

Seeking to test responsiveness to a new consumer marketing campaign, a popular food brand leveraged InStadium's assets and expertise to promote its brand creative in key markets.

Our Solution

Through InStadium's network of Minor League Baseball venues, our client was able to cast a wide net—a total of 119 teams in different locales across the country—in testing its new brand campaign. An MiLB flight connected the brand and creative with more than 6 million influential sports fans, who tend to be light television viewers during the spring and summer months.

The common thread through each venue was InStadium's live sports fan engagement platform: an attention-grabbing loudspeaker call to action, a gleaming video board featuring our client's test creative, and brilliant in-game LED and surround sound to bolster the campaign message. Leveraging both pregame and in-game asset positions, these dynamic assets received value-added exposure in many venues, leading to an additional 2 million-plus 18-and-over adult impressions—9 percent more than the contracted flight total.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

GEICO - Gwinnett Braves - VB and LED.JPG


Our Results

Venue promotions: 3,145 games among 119 Minor League Baseball teams

Adult impressions (18-and-over): 23.6 million

Event attendees: 6.6 million-plus

Aided awareness in venue: 52 percent, compared to 12 percent for television

Intent to purchase: 10-point growth from pre- to postgame

GEICO - Jacksonville Suns - VB and LED.JPG
GEICO - ScrantonWB RailRiders - LED.jpg

Insurance

Insurance


Our Client

A leading national insurance provider approached InStadium with the goal of comparing the effectiveness of an in-venue media campaign versus television advertising.

Our Solution

To measure awareness in our client's brand among live sports attendees against that of a television audience, InStadium created a small in-venue test flight. Leveraging our live sports fan engagement platform—a booming audio announcement, larger-than-life video featuring brand creative, and in-game LED and surround sound—InStadium confirmed for our client the power of an incisive message and dynamic media assets delivered as part of the fan experience.

On-site postgame research found greater consideration intent among a live sports audience when compared to a control group of television viewers. InStadium's mixed-media assets had a dramatic effect on recall and impact, outpacing all other on-site advertisements by a wide margin. And because an overwhelming percentage of postgame survey respondents on site rated as “super influentials” in the insurance category, our client's message was not only amplified by the live fan experience but also more accurately targeted to its intended audience.

InStadium Program

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Select on-site brand mascot appearances

Our Results

Venue promotions: Two NCAA football games

Consumer interest in brand: 66 percent higher than television advertising

Purchase intent: 34 percent higher, after one on-site exposure, than television advertising

Telecom

Telecom


Our Client

A leading telecommunications provider sought support from InStadium to create brand awareness of its new “Rollover Data” campaign messaging.

Our Solution

InStadium's live sports fan engagement platform provided our client with the dynamic media assets and network of NBA, NHL and NCAA basketball venues to connect with millions of adrenaline-fueled fans across the country, amplifying its campaign among a coveted consumer group.

Prompted by a can't-miss loudspeaker call to action, fans were directed to a towering Jumbotron screen featuring our client's brand creative, which was further supported by in-game bowl LED and surround sound. Leveraging InStadium's multiple asset positions at each venue, our client was empowered to connect its brand with its best customers—high-quality, on-site sports fans caught up in an immersive, unforgettable moment.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 341 games across 124 NBA, NHL and NCAA basketball teams

Event attendees: 2.4 million-plus

Adult impressions (18-and-over): 4.4 million

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AT&T - Long Beach State - VB and LED.jpg