A major American insurance provider chose to partner with InStadium as an extension of its Summer 2013 television campaign in order to generate customer interest in its brand.
Our client, an investor in substantial television and cinema advertising, tabbed InStadium to invigorate its summer campaign with a Minor League Baseball flight. The purpose: to extend our client's reach to a higher-quality customer demographic and create more unique impressions during a relatively flat consumer-audience period for its existing channels.
Leveraging InStadium's live sports fan engagement platform, our client successfully grew target audience awareness, viscerally connecting with new and valuable consumers in those moments when they were most receptive to the campaign message. A powerfully persuasive video board advertisement and in-game LED and surround sound were supported on site by brand mascot appearances and company agents communicating core messaging. With InStadium's dynamic assets and one-of-a-kind audience experience, our client was provided the tools to win over coveted “influentials,” vastly extend its net reach and capitalize on fans' positive state of mind at the ballpark.
:30 Jumbotron video advertisement
:40 synchronized, in-bowl LED and surround sound
Select on-site brand mascot appearances
Venue promotions: 3,797 games among 62 minor league baseball teams
Adult impressions (18-and-over): 44.4 million
Brand mascot appearances: 34
More: Significant gains in recall, awareness and positive brand attribute associations
among 62 minor league baseball teams