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AUTOMOTIVE

Automotive


Our Client

With the goal of invigorating a valuable college football audience, an American auto industry leader partnered with InStadium to increase the reach and awareness of its BCS/College Football sponsorship.

Our Solution

InStadium's live sports fan engagement platform provided our client with the dynamic media assets and network of venues to connect with hundreds of thousands of fans in stadiums across the country, amplifying their brand among a coveted consumer group.

With InStadium's attention-grabbing audio and brilliant video engagement, our client was empowered to plug in to the fervor of fans on site. College football audiences—proven to be powerful brand “influentials”—were prompted by an arena-filling call to action, drawn in by a Jumbotron narrative featuring our client's product, then later re-engaged with in-game LED and surround sound. InStadium's postgame findings revealed positive recall results (more than twice that of the nearest truck competitor) and a significant lift in purchase intent and preference compared to TV viewers in the same market.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound


Our Results

Venue promotions: 68 games across 58 NCAA football teams

Adult impressions (18-and-over): 3.7 million

More: Significant ROI based on recall, awareness, favorability and purchase intent versus in-market TV audience

Live sports activation and a superior audience
Live sports activation and a superior audience
Live sports activation and a superior audience
Live sports activation and a superior audience
Live sports activation and a superior audience

Automotive

Automotive


Our Client

A premier American auto company enlisted InStadium to assist in the activation of its Major League Baseball sponsorship. The goal: increase brand awareness, achieve positive consumer connection and strengthen an existing association with America's pastime.

Our Solution

Building on our client's previous initiatives with MLB, InStadium customized a flight to connect with millions of baseball fans in the setting where those consumers are not only sure to be found but also be most receptive to our client's brand message: the ballpark.

InStadium's live sports fan engagement platform—commanding audio directing fans' attention to a colossal screen featuring brand creative, plus supportive in-game LED and surround sound—delivered more than 10 million adult impressions for our client across more than 100 MLB and Minor League Baseball stadiums. Postgame consumer surveys revealed strong brand recall (particularly when compared to a control sample of television viewers) and shorter anticipated purchase times for new vehicles.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 1,553 games across Major League Baseball and Minor League Baseball

Adult impressions (18-and-over): 10.2 million

More: Elevated brand awareness and preference (especially among “influencers”), raised purchase intent, strengthened consumer links to key brand attributes

Chevy and the Phillies deliver fan engagement
Chevy and the Phillies deliver fan engagement
Chevy and the Phillies deliver fan engagement
Chevy and the Phillies deliver fan engagement
Chevy and the Phillies deliver fan engagement