A premier American auto company enlisted InStadium to assist in the activation of its Major League Baseball sponsorship. The goal: increase brand awareness, achieve positive consumer connection and strengthen an existing association with America's pastime.
Building on our client's previous initiatives with MLB, InStadium customized a flight to connect with millions of baseball fans in the setting where those consumers are not only sure to be found but also be most receptive to our client's brand message: the ballpark.
InStadium's live sports fan engagement platform—commanding audio directing fans' attention to a colossal screen featuring brand creative, plus supportive in-game LED and surround sound—delivered more than 10 million adult impressions for our client across more than 100 MLB and Minor League Baseball stadiums. Postgame consumer surveys revealed strong brand recall (particularly when compared to a control sample of television viewers) and shorter anticipated purchase times for new vehicles.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, in-bowl LED and surround sound
Venue promotions: 1,553 games across Major League Baseball and Minor League Baseball
Adult impressions (18-and-over): 10.2 million
More: Elevated brand awareness and preference (especially among “influencers”), raised purchase intent, strengthened consumer links to key brand attributes