Consumer Electronics: Product Launch

Consumer Electronics: Product Launch


Our Client

With its new smartwatch ready for market, a consumer electronics industry leader sought an experienced partner to help build purchase intent among influential, high-quality customers. That's when the company turned to InStadium.

Our Solution

In support of our client, InStadium extended the full scope of our services for a three-month, cross-country campaign covering five leagues and 20 teams. The staples of our live sports fan engagement platform—a public address announcement directing fans' attention to an arresting video advertisement, plus in-game LED and surround sound—were mobilized at every venue. Additional creative—including towering outdoor LED, dasher boards and concourse televisions—broadened the campaign's assets to 15 screen styles and a total of almost 3,000 digital boards featuring smartwatch creative during pregame and in-game positions.

Further expanding the reach and amplifying the message of the campaign were InStadium's mobile assets—geo-fencing in select stadiums that delivered our client's creative to fans' devices during the game and for weeks afterward. The result: mobile impression totals in the near-eight figures and a lasting brand presence in the minds of our client's target audience. Finally, added-value creative that ran in several cities elevated this flight's total video impressions to almost 50 percent more than our client's contracted figure, reinforcing its brand message among a captivated audience.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Oversize outdoor digital signage

Geo-fenced, targeted mobile in-game and postgame advertising

Our Results

Venue promotions: 125 games among 20 NFL, NBA, NHL, AHL and NCAA Division I football and basketball teams

Adult impressions (18-and-over): 33.9 million

Digital board utilization: 2,995 boards, plus more than 235,000 unique mobile screens

Mobile click-through rate: 7.54 percent CTR

More: Mobile video outperformed completion benchmarks for the electronic and entertainment industries by 18.3 percent and 4.3 percent, respectively

Samsung and the Blackhawks branding extensions
Samsung - Dallas Mavericks - Branded Feature and LED
Staples Center Samsung activation
Samsung - Los Angeles Kings video board activation

Entertainment: Product Launch

Entertainment: Product Launch


Our Client

When an acclaimed film studio began planning the global promotion of its newest release, it sought something different: A presentation to more effectively target and appeal to the movie's audience. A can't-miss event to amplify the film's brand. An unforgettable moment.

Our Solution

With InStadium, the studio made a splash. Through our network of venues and services, our client connected with its ideal demographic at NBA games across the country, leaving an indelible impression on high-quality customers. As part of InStadium's custom live sports fan engagement platform, a booming announcement called down to fans, energized and in their element, directing their attention to a larger-than-life Jumbotron where a 30-second movie trailer would captivate a high-quality, targeted audience. 

A scene in which characters from the film attend an NBA game - including one who hilariously botches a halftime shooting contest - hit the mark with fans. An InStadium halfcourt-shot promotion at each venue was the perfect finishing move; a unique interactive element that was a win with the film's intended audience. For the Los Angeles Lakers activation, the film's co-star even joined the promotion on the floor, shaking hands and taking photos with contestants.

InStadium Program

:10 second PA call-to-action drawing fans’ attention to the video board

:30 second video board advertising spot

:40 seconds of synchronized, in-bowl LED and surround sound.

Halfcourt-shot on site promotion

Film co-star appearance and fan interaction

Our Results

Venue promotions: 46 games among nine NBA teams

Adult impressions (18-and-over): 1.8 million-plus

Event attendees: 768,000 

Press mentions: 13-plus. The Los Angeles Lakers activation was cited by "Hollywood Life," "PopSugar" and "Daily Mail," among other media outlets.

Box office opening: No. 2. The film opened behind only "Star Wars: The Force Awakens" at the box office, grossing $38 million during opening week, and far exceeding its $20 million U.S. projection.

Movie launch and awareness live sports
Movie launch and awareness live sports
Movie launch and awareness live sports

Entertainment: Product Launch

Entertainment: Product Launch


Our Client

In anticipation of launching its new television program, one of the Big Three networks sought to raise awareness of the show's premiere among a highly desirable demographic as an extension of its campaign.

Our Solution

Engaging fans across a variety of sports, InStadium created a flight to enable our client to reach its best customers in their most receptive moments. Our strategy was built on the three pillars of our live sports fan engagement platform: an ear-catching audio announcement, brand creative that comes to life on a venue's Jumbotron screen, and in-game LED and surround sound. These dynamic assets helped deliver significant lift in attribution of the program to our client's network, the show's premiere date and positive anticipation of the series. Particularly in light of the brand's promotion across other platforms, the result reflect the value of integration with the fan experience and the power of InStadium's on-site activations, even as a complement to other tactics.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound


Our Results

Venue promotions: 42 games across 34 NFL, MLB, NHL, MLS and NCAA football teams

Adult impressions (18-and-over): 4.2 million

Favorite network status: 54 percent increase for our client from pre- to postgame

Brand recall: 73 percent increase from pre- to postgame

Viewership anticipation: 98 percent increase from pre- to postgame

Brand messages breakthrough live
Brand messages breakthrough live
Brand messages breakthrough live
Brand messages breakthrough live
Brand messages breakthrough live

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch


Our Client

A leading mobile communications and consumer technologies company chose InStadium to partner in promoting the launch of its new smartphone.

Our Solution

In an effort to reach an audience of valuable and influential customers, InStadium engaged its network of venues to create a program covering almost 200 games across four leagues. The promotion leveraged both pregame and in-game positions, delivering our client's brand creative through captivating mixed-media assets that were integrated with (and amplified by) the fan experience.

InStadium's live sports fan engagement platform connected our client to its most coveted consumers. A commanding public address that directed fans' attention to a massive stadium screen featuring brand creative received additional support from in-game LED and surround sound. By seamlessly incorporating these dynamic, irresistible elements on site, our client's brand message was both elevated by and enduringly bundled with the game-day adventure for millions of fans.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Product launch in live sports environment

Our Results

Venue promotions: 199 games across 28 NBA, NHL, AHL and NCAA Division I basketball teams

Adult impressions (18-and-over): 4.9 million

Event attendees: 1.7 million

Product launch in live sports environment
Product launch in live sports environment
Product launch in live sports environment
Product launch in live sports environment

Auto: Product Launch

Auto: Product Launch


Our Client

Targeting a highly desirable yet difficult-to-reach customer demographic, a distinguished luxury auto company engaged InStadium to help build brand awareness in support of its new model launch.

Our Solution

InStadium knew the client's customers well. As consumers who are coveted not only for their spending power but also their influence, they make up a far greater percentage of the viewing audience within our network of venues than they do as a percentage of the general population. So we created an expansive program across NHL and NCAA basketball arenas, enabling our client to connect its brand with a five-star audience and promote its latest model on the grandest stage complements of our live sports fan engagement platform.

Booming audio, a spectacular Jumbotron screen featuring our client's brand creative, and in-game bowl LED and surround sound delivered our client's key messaging in bold, arresting fashion. And with extra creative airing in certain locations as part of this flight, our client's brand received more than 400,000 additional 18-and-over adult impressions. Those value adds pushed the program's total impressions to a number approaching eight figures—9 million-plus exposures for our client's brand creative among a high-quality audience, held in an ideal frame of mind.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Lexus brand breakthrough live sports

Our Results

Venue promotions: 811 games across 86 NHL and NCAA basketball teams

Event attendees: 4.6 million-plus

Adult impressions (18-and-over): 9.3 million-plus

Brands create fans in the live environment
Sports fans engage with brans live
Sports fans and brands win, live
Sports fans and brands win, live