Viewing entries in
CONSUMER ELECTRONICS

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch

BRAND OBJECTIVE:

One of the leading computer and computer software companies in America, along with their marketing agency, partnered with InStadium to build purchase intent for their 2-in-1 laptop among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in four select DMAs . A total of nine teams within NBA, NHL, and AHL stadiums participated in the program covering
51 games from March 6 – April 7, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran our partner’s creative on digital video boards with dynamic LED creative in front of over 1.7 million sports fans. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

Screen Shot 2017-04-18 at 10.32.56 PM.png

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

consumer electronics live sports.png
live sports fan engagement.png

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch


Our Client

A leading provider of navigation products and consumer technologies engaged InStadium with the goal of building awareness of its latest offering: a personal activity tracker.

Our Solution

InStadium was ideally suited to introduce the client's brand to its best customers—an athletics-minded, technologically savvy audience—and continue to make impressions after the initial activation. With our live sports fan engagement platform, InStadium utilized dynamic media assets to connect energized fanbases across two professional sports leagues and 31 teams to our client's product.

With attention-grabbing audio and brilliant video engagement, InStadium joined in the fervor of customers' fandom, delivering our client's brand to millions of event attendees in their moment of truth. Urged on by an arena-filling call to action, audiences in a supercharged sensory state were drawn into into a Jumbotron narrative featuring our client's product, then later re-engaged by in-game LED and surround sound.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound


Our Results

Venue promotions: 452 games across 31 NBA and NHL teams

Adult impressions (18-and-over): 10.3 million-plus

Event attendees: 5.1 million

More: Double-digit gains in brand recall, preference and purchase intent

Live audience product launch
Live audience product launch
Live audience product launch
Live audience product launch

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch


Our Client

With its new smartwatch ready for market, a consumer electronics industry leader sought an experienced partner to help build purchase intent among influential, high-quality customers. That's when the company turned to InStadium.

Our Solution

In support of our client, InStadium extended the full scope of our services for a three-month, cross-country campaign covering five leagues and 20 teams. The staples of our live sports fan engagement platform—a public address announcement directing fans' attention to an arresting video advertisement, plus in-game LED and surround sound—were mobilized at every venue. Additional creative—including towering outdoor LED, dasher boards and concourse televisions—broadened the campaign's assets to 15 screen styles and a total of almost 3,000 digital boards featuring smartwatch creative during pregame and in-game positions.

Further expanding the reach and amplifying the message of the campaign were InStadium's mobile assets—geo-fencing in select stadiums that delivered our client's creative to fans' devices during the game and for weeks afterward. The result: mobile impression totals in the near-eight figures and a lasting brand presence in the minds of our client's target audience. Finally, added-value creative that ran in several cities elevated this flight's total video impressions to almost 50 percent more than our client's contracted figure, reinforcing its brand message among a captivated audience.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Oversize outdoor digital signage

Geo-fenced, targeted mobile in-game and postgame advertising

Our Results

Venue promotions: 125 games among 20 NFL, NBA, NHL, AHL and NCAA Division I football and basketball teams

Adult impressions (18-and-over): 33.9 million

Digital board utilization: 2,995 boards, plus more than 235,000 unique mobile screens

Mobile click-through rate: 7.54 percent CTR

More: Mobile video outperformed completion benchmarks for the electronic and entertainment industries by 18.3 percent and 4.3 percent, respectively

Samsung and the Blackhawks branding extensions
Samsung - Dallas Mavericks - Branded Feature and LED
Staples Center Samsung activation
Samsung - Los Angeles Kings video board activation

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch


Our Client

A leading mobile communications and consumer technologies company chose InStadium to partner in promoting the launch of its new smartphone.

Our Solution

In an effort to reach an audience of valuable and influential customers, InStadium engaged its network of venues to create a program covering almost 200 games across four leagues. The promotion leveraged both pregame and in-game positions, delivering our client's brand creative through captivating mixed-media assets that were integrated with (and amplified by) the fan experience.

InStadium's live sports fan engagement platform connected our client to its most coveted consumers. A commanding public address that directed fans' attention to a massive stadium screen featuring brand creative received additional support from in-game LED and surround sound. By seamlessly incorporating these dynamic, irresistible elements on site, our client's brand message was both elevated by and enduringly bundled with the game-day adventure for millions of fans.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Product launch in live sports environment

Our Results

Venue promotions: 199 games across 28 NBA, NHL, AHL and NCAA Division I basketball teams

Adult impressions (18-and-over): 4.9 million

Event attendees: 1.7 million

Product launch in live sports environment
Product launch in live sports environment
Product launch in live sports environment
Product launch in live sports environment