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ENTERTAINMENT

Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

A highly acclaimed film studio partnered with InStadium to promote the January 20th release of xXx: Return of Xander Cage among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NHL stadiums across the country. A total of 10 teams participated in the program covering 42 games from January 1 – January 20, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran the xXx theatrical trailer on digital video boards with dynamic LED creative, delivering more than 2.2 million adult, 18+ impressions. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Live sports engagement.png
Hockey arena fan engagement.png

Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

One of the Big Three television networks, along with their marketing agency, partnered with InStadium to build awareness for and promote the premiere of a new show among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NBA and NHL stadiums across the country. A total of 21 teams participated in the program covering 39 games from February 12 – February 26, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran Taken creative on digital video boards with dynamic LED creative along with seat upgrade activations in front of over 1.6 million sports fans. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Basketball arena live sports activation.png
Entertainment program activation.png

Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

2K Sports, a top sports video games company, partnered with InStadium to build purchase intent for their new game, WWE 2K17, among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NBA and NHL stadiums across the country. A total of 31 teams participated in the program covering 190 games from October 24 – November 20.

Video game launch live sports

SOLUTION:

1. Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran WWE 2K17 creative on digital video boards with dynamic LED creative along with game giveaway promotions in front of over 1.9 million sports fans.

2. Lucky Row/Seat Promotion: Six NBA teams ran a Lucky Row/Seat promotion during the flight in which lucky fans received free copies of the video game.

entertainment-c-3-23.jpg

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Product launch fan activation
Fan activation experiential marketing

Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

A highly acclaimed film studio partnered with InStadium to promote the launch of Jack Reacher: Never Go Back among influential, hard-to-reach sports fans.  Their objectives included building awareness around the film and the release date.

CONCEPT:

Utilize dynamic media assets of sight, sound, and motion during live sports to deliver pre-game and in-game messaging to fans in NHL and NFL stadiums across the country. A total of 19 teams participated in the program covering 36 games from October 1– October 31.

Experiential fan engagement

SOLUTION:

1. InStadium Game Day Media: A PA announcement directed fans’ attention to the video board, where creative aired in conjunction with supporting in-bowl LED

2. Brand Ownership: Additional digital assets ran during the flight for increased brand exposure.

3. Lucky Seat Promotion: Two teams ran a Lucky Seat promotion at one game each in support of Jack Reacher: Never Go Back. During each game, one lucky fan won a $50 Fandango gift card courtesy of our client.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

NFL fan activation
Movie trailer launch live environement

Entertainment: Targeted Conversion Campaign

Entertainment: Targeted Conversion Campaign

Our Client

A prominent, big market WNBA team wanted to build awareness of their games that lead to an increase in ticket sales and drive more ticket purchasers to actually attend games.

Our Solution

InStadium’s mobile ad serving platform is a perfect fit for this type of activation. With our extensive network of geo-fenced sports arenas and stadiums, we were able to capture fans’ mobile device IDs and subsequently serve them with mobile ads on game day and the weeks following. A total of 9 different LA-area stadiums were utilized to serve the mobile ads. Performance of each stadium (LA Dodgers, LA Angels, LA Galaxy) was tracked and compared. Additionally, static ads and video ads were used and tested throughout the campaign.

Live fan engagement

InStadium Program

Geo-fenced, targeted mobile in-game and postgame advertising

Our Results

The campaign generated over 5.9 million impressions. These impressions were made on the most influential, hard-to- reach consumers, as they sat back and took in the entire game day experience. The program generated a 0.34% overall click-through rate, compared to the national average of 0.16%. Our best performing static unit had a 0.37% CTR.

Entertainment: Product Launch

Entertainment: Product Launch


Our Client

A prominent children's cable television network recognized an opportunity to partner with InStadium in order to generate awareness and viewing intent for its new show.

Our Solution

With access to InStadium's live sports fan engagement platform, including a network of Minor League Baseball venues and events, our client was fully equipped to appeal to its best customers in their most receptive moments. A MiLB flight featuring numerous day games—which cater to families, while still attracting a core audience of high-quality sports consumers—allowed our client to connect with nearly three-quarters of a million hard-to-reach and influential customers.

A show-stopping public announcement directed fans' attention to a beaming video board featuring creative of our client's new children's program, supported by brilliant in-game LED and surround sound. While all venues leveraged both pregame and in-game asset positions on behalf of our client, several games featured extra creative, providing additional brand exposure.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Live audience product launch

Our Results

Venue promotions: 189 games among 20 Minor League Baseball teams

Adult impressions (18-and-over): 2.3 million

Event attendees: 729,000

Live sports product launch, superior audience
Live sports product launch, superior audience
Live sports product launch, superior audience
Live sports product launch, superior audience
Live sports product launch, superior audience

Entertainment: Product Launch

Entertainment: Product Launch


Our Client

When an acclaimed film studio began planning the global promotion of its newest release, it sought something different: A presentation to more effectively target and appeal to the movie's audience. A can't-miss event to amplify the film's brand. An unforgettable moment.

Our Solution

With InStadium, the studio made a splash. Through our network of venues and services, our client connected with its ideal demographic at NBA games across the country, leaving an indelible impression on high-quality customers. As part of InStadium's custom live sports fan engagement platform, a booming announcement called down to fans, energized and in their element, directing their attention to a larger-than-life Jumbotron where a 30-second movie trailer would captivate a high-quality, targeted audience. 

A scene in which characters from the film attend an NBA game - including one who hilariously botches a halftime shooting contest - hit the mark with fans. An InStadium halfcourt-shot promotion at each venue was the perfect finishing move; a unique interactive element that was a win with the film's intended audience. For the Los Angeles Lakers activation, the film's co-star even joined the promotion on the floor, shaking hands and taking photos with contestants.

InStadium Program

:10 second PA call-to-action drawing fans’ attention to the video board

:30 second video board advertising spot

:40 seconds of synchronized, in-bowl LED and surround sound.

Halfcourt-shot on site promotion

Film co-star appearance and fan interaction

Our Results

Venue promotions: 46 games among nine NBA teams

Adult impressions (18-and-over): 1.8 million-plus

Event attendees: 768,000 

Press mentions: 13-plus. The Los Angeles Lakers activation was cited by "Hollywood Life," "PopSugar" and "Daily Mail," among other media outlets.

Box office opening: No. 2. The film opened behind only "Star Wars: The Force Awakens" at the box office, grossing $38 million during opening week, and far exceeding its $20 million U.S. projection.

Movie launch and awareness live sports
Movie launch and awareness live sports
Movie launch and awareness live sports

Entertainment: Product Launch

Entertainment: Product Launch


Our Client

In anticipation of launching its new television program, one of the Big Three networks sought to raise awareness of the show's premiere among a highly desirable demographic as an extension of its campaign.

Our Solution

Engaging fans across a variety of sports, InStadium created a flight to enable our client to reach its best customers in their most receptive moments. Our strategy was built on the three pillars of our live sports fan engagement platform: an ear-catching audio announcement, brand creative that comes to life on a venue's Jumbotron screen, and in-game LED and surround sound. These dynamic assets helped deliver significant lift in attribution of the program to our client's network, the show's premiere date and positive anticipation of the series. Particularly in light of the brand's promotion across other platforms, the result reflect the value of integration with the fan experience and the power of InStadium's on-site activations, even as a complement to other tactics.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound


Our Results

Venue promotions: 42 games across 34 NFL, MLB, NHL, MLS and NCAA football teams

Adult impressions (18-and-over): 4.2 million

Favorite network status: 54 percent increase for our client from pre- to postgame

Brand recall: 73 percent increase from pre- to postgame

Viewership anticipation: 98 percent increase from pre- to postgame

Brand messages breakthrough live
Brand messages breakthrough live
Brand messages breakthrough live
Brand messages breakthrough live
Brand messages breakthrough live