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AUTOMOTIVE

Auto: Targeted Media Plan Extension

Auto: Targeted Media Plan Extension

Our Client

A top luxury automobile brand enlisted InStadium to assist in Q4 2016 mobile targeted advertising to build awareness of and interest in sales events among key, multi-cultural demographics.  

Our Solution

InStadium used geo-fencing and geo-farming to serve in-game patrons and lookalikes mobile ads promoting the brand and their sales events.

Our mobile ad serving platform targeted DMAs over-indexing in their target, multi-cultural demographic.  Stadiums in target DMAs were geo-fenced, enabling the capture of fans’ mobile device IDs and subsequent serving of mobile ads on game day and in the weeks following.  The performance of each DMA was tracked and compared to ensure efficient optimization.  Additionally, different ad sizes were tested throughout the campaign and monitored for optimization opportunities.  A total of 9 different DMAs were activated during the Q4 mobile ad-serving activation.

InStadium Program

Geo-fenced, targeted mobile in-game and post-game advertising

mobile program activation live sports
Client testimonial
Fan engagement via mobil activation

Our Results

Over 18 million impressions were generated in Q4 and these impressions were made on the most influential, hard-to-reach consumers, as they embarked on their pre-game to post-game journey.  These impressions resulted in a 0.44% overall click-through rate, compared to national average CTR of 0.16%.  Our best performing static unit had a 1.05% CTR.

Auto: League Sponsorship Activation

Auto: League Sponsorship Activation


Our Client

With the goal of invigorating a valuable college football audience, an American auto industry leader partnered with InStadium to increase the reach and awareness of its BCS/College Football sponsorship.

Our Solution

InStadium's live sports fan engagement platform provided our client with the dynamic media assets and network of venues to connect with hundreds of thousands of fans in stadiums across the country, amplifying their brand among a coveted consumer group.

With InStadium's attention-grabbing audio and brilliant video engagement, our client was empowered to plug in to the fervor of fans on site. College football audiences—proven to be powerful brand “influentials”—were prompted by an arena-filling call to action, drawn in by a Jumbotron narrative featuring our client's product, then later re-engaged with in-game LED and surround sound. InStadium's postgame findings revealed positive recall results (more than twice that of the nearest truck competitor) and a significant lift in purchase intent and preference compared to TV viewers in the same market.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 68 games across 58 NCAA football teams

Adult impressions (18-and-over): 3.7 million

More: Significant ROI based on recall, awareness, favorability and purchase intent versus in-market TV audience

College sports and the live environment
Fan engagement at college football
Brands can reach fans live
Brand messages reach live fans
Ford trucks, live sports

Auto: League Sponsorship Activation

Auto: League Sponsorship Activation

Our Client

A premier American auto company enlisted InStadium to assist in the activation of its Major League Baseball sponsorship. The goal: increase brand awareness, achieve positive consumer connection and strengthen an existing association with America's pastime.

Our Solution

Building on our client's previous initiatives with MLB, InStadium customized a flight to connect with millions of baseball fans in the setting where those consumers are not only sure to be found but also be most receptive to our client's brand message: the ballpark

InStadium's live sports fan engagement platform—commanding audio directing fans' attention to a colossal screen featuring brand creative, plus supportive in-game LED and surround sound—delivered more than 10 million adult impressions for our client across more than 100 MLB and Minor League Baseball stadiums. Postgame consumer surveys revealed strong brand recall (particularly when compared to a control sample of television viewers) and shorter anticipated purchase times for new vehicles.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 1,553 games across Major League Baseball and Minor League Baseball

Adult impressions (18-and-over): 10.2 million

More: Elevated brand awareness and preference (especially among “influencers”), raised purchase intent, strengthened consumer links to key brand attributes

Fan engagement in the live environment creates brand breakthrough
Minor League Baseball fan programs
MiLB fan programs
Fan programs at MiLB
Sports fans and brand breakthrough

Auto: Product Launch

Auto: Product Launch


Our Client

Targeting a highly desirable yet difficult-to-reach customer demographic, a distinguished luxury auto company engaged InStadium to help build brand awareness in support of its new model launch.

Our Solution

InStadium knew the client's customers well. As consumers who are coveted not only for their spending power but also their influence, they make up a far greater percentage of the viewing audience within our network of venues than they do as a percentage of the general population. So we created an expansive program across NHL and NCAA basketball arenas, enabling our client to connect its brand with a five-star audience and promote its latest model on the grandest stage complements of our live sports fan engagement platform.

Booming audio, a spectacular Jumbotron screen featuring our client's brand creative, and in-game bowl LED and surround sound delivered our client's key messaging in bold, arresting fashion. And with extra creative airing in certain locations as part of this flight, our client's brand received more than 400,000 additional 18-and-over adult impressions. Those value adds pushed the program's total impressions to a number approaching eight figures—9 million-plus exposures for our client's brand creative among a high-quality audience, held in an ideal frame of mind.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Lexus brand breakthrough live sports

Our Results

Venue promotions: 811 games across 86 NHL and NCAA basketball teams

Event attendees: 4.6 million-plus

Adult impressions (18-and-over): 9.3 million-plus

Brands create fans in the live environment
Sports fans engage with brans live
Sports fans and brands win, live
Sports fans and brands win, live