BRAND OBJECTIVE:

One of the Big Three television networks, along with their marketing agency, partnered with InStadium to build awareness for and promote the premiere of a new show among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NBA and NHL stadiums across the country. A total of 21 teams participated in the program covering 39 games from February 12 – February 26, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran Taken creative on digital video boards with dynamic LED creative along with seat upgrade activations in front of over 1.6 million sports fans. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

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