A highly acclaimed film studio partnered with InStadium to promote the January 20th release of xXx: Return of Xander Cage among influential, hard-to-reach sports fans.


InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NHL stadiums across the country. A total of 10 teams participated in the program covering 42 games from January 1 – January 20, 2017.


Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran the xXx theatrical trailer on digital video boards with dynamic LED creative, delivering more than 2.2 million adult, 18+ impressions. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

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