BRAND OBJECTIVE:

One of the leading computer and computer software companies in America, along with their marketing agency, partnered with InStadium to build purchase intent for their 2-in-1 laptop among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in four select DMAs . A total of nine teams within NBA, NHL, and AHL stadiums participated in the program covering
51 games from March 6 – April 7, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran our partner’s creative on digital video boards with dynamic LED creative along with seat upgrade activations in front of over 1.7 million sports fans. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

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