A highly acclaimed film studio partnered with InStadium to promote the launch of Jack Reacher: Never Go Back among influential, hard-to-reach sports fans.  Their objectives included building awareness around the film and the release date.


Utilize dynamic media assets of sight, sound, and motion during live sports to deliver pre-game and in-game messaging to fans in NHL and NFL stadiums across the country. A total of 19 teams participated in the program covering 36 games from October 1– October 31.

Experiential fan engagement


1. InStadium Game Day Media: A PA announcement directed fans’ attention to the video board, where creative aired in conjunction with supporting in-bowl LED

2. Brand Ownership: Additional digital assets ran during the flight for increased brand exposure.

3. Lucky Seat Promotion: Two teams ran a Lucky Seat promotion at one game each in support of Jack Reacher: Never Go Back. During each game, one lucky fan won a $50 Fandango gift card courtesy of our client.


InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

NFL fan activation
Movie trailer launch live environement