Our client, a prominent CPG brand, engaged InStadium to build awareness and purchase intent for their product by supporting their College Football “Tailgate Tour.” The campaign was expanded by engaging fans on mobile during key games and continuing the conversation in the weeks following.
Using InStadium’s network of geo-fenced college football stadiums to serve mobile ads to deliver brand messages on game day and in the weeks following was a turnkey activation. Three different static ad types were used and tested throughout the campaign and a total of 12 college football stadiums over 13 games were utilized to serve the mobile ads.
Geo-fenced, targeted mobile in-game and postgame advertising
Over 6.7 million impressions were generated. These impressions were made on the most influential, hard-to-reach consumers, as they sat back and took in the entire game day experience.
We were able to generate a 0.69% click-through rate, compared to national average CTR of 0.16%. Our best performing static unit had an impressive 1.78% CTR.