A prominent, big market WNBA team wanted to build awareness of their games that lead to an increase in ticket sales and drive more ticket purchasers to actually attend games.
InStadium’s mobile ad serving platform is a perfect fit for this type of activation. With our extensive network of geo-fenced sports arenas and stadiums, we were able to capture fans’ mobile device IDs and subsequently serve them with mobile ads on game day and the weeks following. A total of 9 different LA-area stadiums were utilized to serve the mobile ads. Performance of each stadium (LA Dodgers, LA Angels, LA Galaxy) was tracked and compared. Additionally, static ads and video ads were used and tested throughout the campaign.
Geo-fenced, targeted mobile in-game and postgame advertising
The campaign generated over 5.9 million impressions. These impressions were made on the most influential, hard-to- reach consumers, as they sat back and took in the entire game day experience. The program generated a 0.34% overall click-through rate, compared to the national average of 0.16%. Our best performing static unit had a 0.37% CTR.