Our Client

A top financial services provider engaged InStadium to assist in the activation of its National Hockey League sponsorship and, specifically, the promotion of its NHL-branded credit card.

Our Solution

With a product tailored to appeal to NHL fans and commissioned by the league to support its brand, our client looked to InStadium for a partner who could connect with millions of hard-to-reach hockey consumers in their ideal environment: NHL arenas.

Recognizing the value in direct-marketing to NHL customers in their element, our client tabbed InStadium to ensure that its campaign produced maximum impact. Our powerful live sports fan engagement platform included a show-stopping audio call to action, a can't-miss Jumbotron advertisement and supportive in-game LED and surround sound at every game, in every arena. InStadium customized a flight to maximize exposure and efficiently target our client's desired audience, delivering nearly twice the contracted impressions among adults 18 and over, as well as a brand presence that was voted most unique and impactful—three times greater than the nearest competitor's—in postgame surveys.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 235 games among nine NHL teams

Adult impressions (18-and-over): 10.9 million

Planned usage and consideration: 62 percent increase from pre- to postgame

More: Massive gains in sponsorship awareness, as well as conclusive message resonance and brand impact

NHL sponsorship live environment
NHL fan engagement
Sports fans and brand breakthrough
sports fans and brand break through