Our Client

A major American insurance provider chose to partner with InStadium as an extension of a newly developed television campaign in order to generate customer interest in its brand.

Our Solution

Our client, an investor in substantial television and cinema advertising, tabbed InStadium to invigorate its summer campaign with a Minor League Baseball flight. The purpose: to extend our client's reach to a higher-quality customer demographic and create more unique impressions during a relatively flat consumer-audience period for its existing channels.

Leveraging InStadium's live sports fan engagement platform, our client successfully grew target audience awareness, viscerally connecting with new and valuable consumers in those moments when they were most receptive to the campaign message. A powerfully persuasive video board advertisement and in-game LED and surround sound were supported on site by brand mascot appearances and company agents communicating core messaging. With InStadium's dynamic assets and one-of-a-kind audience experience, our client was provided the tools to win over coveted “influentials,” vastly extend its net reach and capitalize on fans' positive state of mind at the ballpark.

InStadium Program

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Select on-site brand mascot appearances

Our Results

Venue promotions: 3,797 games among 62 minor league baseball teams

Adult impressions (18-and-over): 44.4 million

Brand mascot appearances: 34

More: Significant gains in recall, awareness and positive brand attribute associations

among 62 minor league baseball teams

Media plan extension in the live environment
GEICO live environment media plan extension.jpeg