BRAND OBJECTIVE:

An integrated marketing and media agency specializing in multicultural audience-inclusive brand building partnered with InStadium to generate awareness and interest for Del Real Foods among influential, live basketball and soccer fans in key brand DMAs.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver Del Real messaging to fans in Los Angeles, Dallas, San Francisco, Houston, Phoenix, and Denver. A total of nine (9) MLS and NBA teams participated in the program covering 40 games from October 1 -  November 15, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran creative on digital video boards with dynamic LED creative as well as product sampling in front of over 464,000 sports fans!

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Del Real Pepsi Center
Del Real Los Angeles Lakers
Del Real Sampling
Del Real LED