Our Client

Seeking to test responsiveness to a new consumer marketing campaign, a popular food brand leveraged InStadium's assets and expertise to promote its brand creative in key markets.

Our Solution

Through InStadium's network of Minor League Baseball venues, our client was able to cast a wide net—a total of 119 teams in different locales across the country—in testing its new brand campaign. An MiLB flight connected the brand and creative with more than 6 million influential sports fans, who tend to be light television viewers during the spring and summer months.

The common thread through each venue was InStadium's live sports fan engagement platform: an attention-grabbing loudspeaker call to action, a gleaming video board featuring our client's test creative, and brilliant in-game LED and surround sound to bolster the campaign message. Leveraging both pregame and in-game asset positions, these dynamic assets received value-added exposure in many venues, leading to an additional 2 million-plus 18-and-over adult impressions—9 percent more than the contracted flight total.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 3,145 games among 119 Minor League Baseball teams

Adult impressions (18-and-over): 23.6 million

Event attendees: 6.6 million-plus

Aided awareness in venue: 52 percent, compared to 12 percent for television

Intent to purchase: 10-point growth from pre- to postgame