In anticipation of launching its new television program, one of the Big Three networks sought to raise awareness of the show's premiere among a highly desirable demographic as an extension of its campaign.
Engaging fans across a variety of sports, InStadium created a flight to enable our client to reach its best customers in their most receptive moments. Our strategy was built on the three pillars of our live sports fan engagement platform: an ear-catching audio announcement, brand creative that comes to life on a venue's Jumbotron screen, and in-game LED and surround sound. These dynamic assets helped deliver significant lift in attribution of the program to our client's network, the show's premiere date and positive anticipation of the series. Particularly in light of the brand's promotion across other platforms, the result reflect the value of integration with the fan experience and the power of InStadium's on-site activations, even as a complement to other tactics.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, in-bowl LED and surround sound
Venue promotions: 42 games across 34 NFL, MLB, NHL, MLS and NCAA football teams
Adult impressions (18-and-over): 4.2 million
Favorite network status: 54 percent increase for our client from pre- to postgame
Brand recall: 73 percent increase from pre- to postgame
Viewership anticipation: 98 percent increase from pre- to postgame