A prominent children's cable television network recognized an opportunity to partner with InStadium in order to generate awareness and viewing intent for its new show.
With access to InStadium's live sports fan engagement platform, including a network of Minor League Baseball venues and events, our client was fully equipped to appeal to its best customers in their most receptive moments. A MiLB flight featuring numerous day games—which cater to families, while still attracting a core audience of high-quality sports consumers—allowed our client to connect with nearly three-quarters of a million hard-to-reach and influential customers.
A show-stopping public announcement directed fans' attention to a beaming video board featuring creative of our client's new children's program, supported by brilliant in-game LED and surround sound. While all venues leveraged both pregame and in-game asset positions on behalf of our client, several games featured extra creative, providing additional brand exposure.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, arena-bowl LED and surround sound
Venue promotions: 189 games among 20 Minor League Baseball teams
Adult impressions (18-and-over): 2.3 million
Event attendees: 729,000