With its new smartwatch ready for market, a consumer electronics industry leader sought an experienced partner to help build purchase intent among influential, high-quality customers. That's when the company turned to InStadium.
In support of our client, InStadium extended the full scope of our services for a three-month, cross-country campaign covering five leagues and 20 teams. The staples of our live sports fan engagement platform—a public address announcement directing fans' attention to an arresting video advertisement, plus in-game LED and surround sound—were mobilized at every venue. Additional creative—including towering outdoor LED, dasher boards and concourse televisions—broadened the campaign's assets to 15 screen styles and a total of almost 3,000 digital boards featuring smartwatch creative during pregame and in-game positions.
Further expanding the reach and amplifying the message of the campaign were InStadium's mobile assets—geo-fencing in select stadiums that delivered our client's creative to fans' devices during the game and for weeks afterward. The result: mobile impression totals in the near-eight figures and a lasting brand presence in the minds of our client's target audience. Finally, added-value creative that ran in several cities elevated this flight's total video impressions to almost 50 percent more than our client's contracted figure, reinforcing its brand message among a captivated audience.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, in-bowl LED and surround sound
Oversize outdoor digital signage
Geo-fenced, targeted mobile in-game and postgame advertising
Venue promotions: 125 games among 20 NFL, NBA, NHL, AHL and NCAA Division I football and basketball teams
Adult impressions (18-and-over): 33.9 million
Digital board utilization: 2,995 boards, plus more than 235,000 unique mobile screens
Mobile click-through rate: 7.54 percent CTR
More: Mobile video outperformed completion benchmarks for the electronic and entertainment industries by 18.3 percent and 4.3 percent, respectively