A leading provider of navigation products and consumer technologies engaged InStadium with the goal of building awareness of its latest offering: a personal activity tracker.
InStadium was ideally suited to introduce the client's brand to its best customers—an athletics-minded, technologically savvy audience—and continue to make impressions after the initial activation. With our live sports fan engagement platform, InStadium utilized dynamic media assets to connect energized fanbases across two professional sports leagues and 31 teams to our client's product.
With attention-grabbing audio and brilliant video engagement, InStadium joined in the fervor of customers' fandom, delivering our client's brand to millions of event attendees in their moment of truth. Urged on by an arena-filling call to action, audiences in a supercharged sensory state were drawn into into a Jumbotron narrative featuring our client's product, then later re-engaged by in-game LED and surround sound.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, arena-bowl LED and surround sound
Venue promotions: 452 games across 31 NBA and NHL teams
Adult impressions (18-and-over): 10.3 million-plus
Event attendees: 5.1 million
More: Double-digit gains in brand recall, preference and purchase intent