A leading mobile communications and consumer technologies company chose InStadium to partner in promoting the launch of its new smartphone.
In an effort to reach an audience of valuable and influential customers, InStadium engaged its network of venues to create a program covering almost 200 games across four leagues. The promotion leveraged both pregame and in-game positions, delivering our client's brand creative through captivating mixed-media assets that were integrated with (and amplified by) the fan experience.
InStadium's live sports fan engagement platform connected our client to its most coveted consumers. A commanding public address that directed fans' attention to a massive stadium screen featuring brand creative received additional support from in-game LED and surround sound. By seamlessly incorporating these dynamic, irresistible elements on site, our client's brand message was both elevated by and enduringly bundled with the game-day adventure for millions of fans.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, in-bowl LED and surround sound
Venue promotions: 199 games across 28 NBA, NHL, AHL and NCAA Division I basketball teams
Adult impressions (18-and-over): 4.9 million
Event attendees: 1.7 million