Targeting a highly desirable yet difficult-to-reach customer demographic, a distinguished luxury auto company engaged InStadium to help build brand awareness in support of its new model launch.
InStadium knew the client's customers well. As consumers who are coveted not only for their spending power but also their influence, they make up a far greater percentage of the viewing audience within our network of venues than they do as a percentage of the general population. So we created an expansive program across NHL and NCAA basketball arenas, enabling our client to connect its brand with a five-star audience and promote its latest model on the grandest stage complements of our live sports fan engagement platform.
Booming audio, a spectacular Jumbotron screen featuring our client's brand creative, and in-game bowl LED and surround sound delivered our client's key messaging in bold, arresting fashion. And with extra creative airing in certain locations as part of this flight, our client's brand received more than 400,000 additional 18-and-over adult impressions. Those value adds pushed the program's total impressions to a number approaching eight figures—9 million-plus exposures for our client's brand creative among a high-quality audience, held in an ideal frame of mind.
:10 public address announcement
:30 Jumbotron video advertisement
:40 synchronized, in-bowl LED and surround sound
Venue promotions: 811 games across 86 NHL and NCAA basketball teams
Event attendees: 4.6 million-plus
Adult impressions (18-and-over): 9.3 million-plus