Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

A highly acclaimed film studio partnered with InStadium to promote the January 20th release of xXx: Return of Xander Cage among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NHL stadiums across the country. A total of 10 teams participated in the program covering 42 games from January 1 – January 20, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran the xXx theatrical trailer on digital video boards with dynamic LED creative, delivering more than 2.2 million adult, 18+ impressions. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

Entertainment: Product Launch

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Live sports engagement.png
Hockey arena fan engagement.png

Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

One of the Big Three television networks, along with their marketing agency, partnered with InStadium to build awareness for and promote the premiere of a new show among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NBA and NHL stadiums across the country. A total of 21 teams participated in the program covering 39 games from February 12 – February 26, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran Taken creative on digital video boards with dynamic LED creative along with seat upgrade activations in front of over 1.6 million sports fans. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Basketball arena live sports activation.png
Entertainment program activation.png

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch

BRAND OBJECTIVE:

One of the leading computer and computer software companies in America, along with their marketing agency, partnered with InStadium to build purchase intent for their 2-in-1 laptop among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in four select DMAs . A total of nine teams within NBA, NHL, and AHL stadiums participated in the program covering
51 games from March 6 – April 7, 2017.

SOLUTION:

Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran our partner’s creative on digital video boards with dynamic LED creative in front of over 1.7 million sports fans. The live environment and the captivating venue assets immersed the audience in an unforgettable experience.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

consumer electronics live sports.png
live sports fan engagement.png

Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

2K Sports, a top sports video games company, partnered with InStadium to build purchase intent for their new game, WWE 2K17, among influential, hard-to-reach sports fans.

CONCEPT:

InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in NBA and NHL stadiums across the country. A total of 31 teams participated in the program covering 190 games from October 24 – November 20.

Video game launch live sports

SOLUTION:

1. Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran WWE 2K17 creative on digital video boards with dynamic LED creative along with game giveaway promotions in front of over 1.9 million sports fans.

2. Lucky Row/Seat Promotion: Six NBA teams ran a Lucky Row/Seat promotion during the flight in which lucky fans received free copies of the video game.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Product launch fan activation
Fan activation experiential marketing

Entertainment: Product Launch

Entertainment: Product Launch

BRAND OBJECTIVE:

A highly acclaimed film studio partnered with InStadium to promote the launch of Jack Reacher: Never Go Back among influential, hard-to-reach sports fans.  Their objectives included building awareness around the film and the release date.

CONCEPT:

Utilize dynamic media assets of sight, sound, and motion during live sports to deliver pre-game and in-game messaging to fans in NHL and NFL stadiums across the country. A total of 19 teams participated in the program covering 36 games from October 1– October 31.

Experiential fan engagement

SOLUTION:

1. InStadium Game Day Media: A PA announcement directed fans’ attention to the video board, where creative aired in conjunction with supporting in-bowl LED

2. Brand Ownership: Additional digital assets ran during the flight for increased brand exposure.

3. Lucky Seat Promotion: Two teams ran a Lucky Seat promotion at one game each in support of Jack Reacher: Never Go Back. During each game, one lucky fan won a $50 Fandango gift card courtesy of our client.

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InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

NFL fan activation
Movie trailer launch live environement

Auto: Targeted Media Plan Extension

Auto: Targeted Media Plan Extension

Our Client

A top luxury automobile brand enlisted InStadium to assist in Q4 2016 mobile targeted advertising to build awareness of and interest in sales events among key, multi-cultural demographics.  

Our Solution

InStadium used geo-fencing and geo-farming to serve in-game patrons and lookalikes mobile ads promoting the brand and their sales events.

Our mobile ad serving platform targeted DMAs over-indexing in their target, multi-cultural demographic.  Stadiums in target DMAs were geo-fenced, enabling the capture of fans’ mobile device IDs and subsequent serving of mobile ads on game day and in the weeks following.  The performance of each DMA was tracked and compared to ensure efficient optimization.  Additionally, different ad sizes were tested throughout the campaign and monitored for optimization opportunities.  A total of 9 different DMAs were activated during the Q4 mobile ad-serving activation.

InStadium Program

Geo-fenced, targeted mobile in-game and post-game advertising

mobile program activation live sports
Fan engagement via mobil activation

Our Results

Over 18 million impressions were generated in Q4 and these impressions were made on the most influential, hard-to-reach consumers, as they embarked on their pre-game to post-game journey.  These impressions resulted in a 0.44% overall click-through rate, compared to national average CTR of 0.16%.  Our best performing static unit had a 1.05% CTR.

CPG: Media Plan Extension

CPG: Media Plan Extension

Our Client

Our client, a prominent CPG brand, engaged InStadium to build awareness and purchase intent for their product by supporting their College Football “Tailgate Tour.”  The campaign was expanded by engaging fans on mobile during key games and continuing the conversation in the weeks following.

Our Solution

Using InStadium’s network of geo-fenced college football stadiums to serve mobile ads to deliver brand messages on game day and in the weeks following was a turnkey activation.  Three different static ad types were used and tested throughout the campaign and a total of 12 college football stadiums over 13 games were utilized to serve the mobile ads.

Fan engagement platform

InStadium Program

Geo-fenced, targeted mobile in-game and postgame advertising

Our Results

Over 6.7 million impressions were generated.  These impressions were made on the most influential, hard-to-reach consumers, as they sat back and took in the entire game day experience.

We were able to generate a 0.69% click-through rate, compared to national average CTR of 0.16%.  Our best performing static unit had an impressive 1.78% CTR.

Live environment activation

Entertainment: Targeted Conversion Campaign

Entertainment: Targeted Conversion Campaign

Our Client

A prominent, big market WNBA team wanted to build awareness of their games that lead to an increase in ticket sales and drive more ticket purchasers to actually attend games.

Our Solution

InStadium’s mobile ad serving platform is a perfect fit for this type of activation. With our extensive network of geo-fenced sports arenas and stadiums, we were able to capture fans’ mobile device IDs and subsequently serve them with mobile ads on game day and the weeks following. A total of 9 different LA-area stadiums were utilized to serve the mobile ads. Performance of each stadium (LA Dodgers, LA Angels, LA Galaxy) was tracked and compared. Additionally, static ads and video ads were used and tested throughout the campaign.

Live fan engagement

InStadium Program

Geo-fenced, targeted mobile in-game and postgame advertising

Our Results

The campaign generated over 5.9 million impressions. These impressions were made on the most influential, hard-to- reach consumers, as they sat back and took in the entire game day experience. The program generated a 0.34% overall click-through rate, compared to the national average of 0.16%. Our best performing static unit had a 0.37% CTR.

Financial Services: League Sponsorship Activation

Financial Services: League Sponsorship Activation

Our Client

A top financial services provider engaged InStadium to assist in the activation of its National Hockey League sponsorship and, specifically, the promotion of its NHL-branded credit card.

Our Solution

With a product tailored to appeal to NHL fans and commissioned by the league to support its brand, our client looked to InStadium for a partner who could connect with millions of hard-to-reach hockey consumers in their ideal environment: NHL arenas.

Recognizing the value in direct-marketing to NHL customers in their element, our client tabbed InStadium to ensure that its campaign produced maximum impact. Our powerful live sports fan engagement platform included a show-stopping audio call to action, a can't-miss Jumbotron advertisement and supportive in-game LED and surround sound at every game, in every arena. InStadium customized a flight to maximize exposure and efficiently target our client's desired audience, delivering nearly twice the contracted impressions among adults 18 and over, as well as a brand presence that was voted most unique and impactful—three times greater than the nearest competitor's—in postgame surveys.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 235 games among nine NHL teams

Adult impressions (18-and-over): 10.9 million

Planned usage and consideration: 62 percent increase from pre- to postgame

More: Massive gains in sponsorship awareness, as well as conclusive message resonance and brand impact

NHL sponsorship live environment
NHL fan engagement
Sports fans and brand breakthrough
sports fans and brand break through

Auto: League Sponsorship Activation

Auto: League Sponsorship Activation


Our Client

With the goal of invigorating a valuable college football audience, an American auto industry leader partnered with InStadium to increase the reach and awareness of its BCS/College Football sponsorship.

Our Solution

InStadium's live sports fan engagement platform provided our client with the dynamic media assets and network of venues to connect with hundreds of thousands of fans in stadiums across the country, amplifying their brand among a coveted consumer group.

With InStadium's attention-grabbing audio and brilliant video engagement, our client was empowered to plug in to the fervor of fans on site. College football audiences—proven to be powerful brand “influentials”—were prompted by an arena-filling call to action, drawn in by a Jumbotron narrative featuring our client's product, then later re-engaged with in-game LED and surround sound. InStadium's postgame findings revealed positive recall results (more than twice that of the nearest truck competitor) and a significant lift in purchase intent and preference compared to TV viewers in the same market.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 68 games across 58 NCAA football teams

Adult impressions (18-and-over): 3.7 million

More: Significant ROI based on recall, awareness, favorability and purchase intent versus in-market TV audience

College sports and the live environment
Fan engagement at college football
Brands can reach fans live
Brand messages reach live fans
Ford trucks, live sports

Auto: League Sponsorship Activation

Auto: League Sponsorship Activation

Our Client

A premier American auto company enlisted InStadium to assist in the activation of its Major League Baseball sponsorship. The goal: increase brand awareness, achieve positive consumer connection and strengthen an existing association with America's pastime.

Our Solution

Building on our client's previous initiatives with MLB, InStadium customized a flight to connect with millions of baseball fans in the setting where those consumers are not only sure to be found but also be most receptive to our client's brand message: the ballpark

InStadium's live sports fan engagement platform—commanding audio directing fans' attention to a colossal screen featuring brand creative, plus supportive in-game LED and surround sound—delivered more than 10 million adult impressions for our client across more than 100 MLB and Minor League Baseball stadiums. Postgame consumer surveys revealed strong brand recall (particularly when compared to a control sample of television viewers) and shorter anticipated purchase times for new vehicles.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 1,553 games across Major League Baseball and Minor League Baseball

Adult impressions (18-and-over): 10.2 million

More: Elevated brand awareness and preference (especially among “influencers”), raised purchase intent, strengthened consumer links to key brand attributes

Fan engagement in the live environment creates brand breakthrough
Minor League Baseball fan programs
MiLB fan programs
Fan programs at MiLB
Sports fans and brand breakthrough

Financial Services: League Sponsorship Activation

Financial Services: League Sponsorship Activation

Our Client

A premiere financial services company required a partner to help strengthen its association with the NFL brand and build awareness in its “Make It Epic” marketing campaign. To move the needle among its desired audience, our client required unique expertise, assets and connections.

Our Solution

InStadium's network of NFL venues enabled our client to choose a flight customized to its needs and reach its best customers in their ideal environment—game day at the stadium. Airing brand creative in this setting strategically aligned our client with the NFL brand, and InStadium's dynamic, larger-than-life media assets hit a pitch-perfect note as the delivery method for the “Make It Epic” campaign. Combining those assets—which make up the foundation of our live sports fan engagement platform—with thousands of co-branded cheer cards and a seat-upgrade fan promotion boosted the magnitude of the campaign to truly epic levels.

As a result, our client bested all in-venue competition in creating “a significant marketing presence,” topping its nearest direct rival by more than a 5-to-1 ratio, according to one postgame study. This was especially significant in a market (a live stadium audience) swelling with five times as many “influentials” as the general population. Additionally, our findings confirmed a greater impact in terms of key associations for our client—including delivering good value and “making it epic”—over that of a control television audience.

 

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

10,000 promotional cheer cards

Two stadium seat upgrades

Our Results

Venue promotions: 25 games among nine NFL teams

Event attendees: 1.6 million-plus

Adult impressions (18-and-over): 3.7 million

Audience demographics: 240 index and 147 index, respectively, of financial/investment “super influentials” and shopping “super influentials” as compared to the general population

More: Greater brand recall and a significant lift in purchase intent and preference compared to a control TV audience

League sponsorship activation with InStadium
League sponsorship activation with InStadium
League sponsorship activation with InStadium
League sponsorship activation with InStadium
League sponsorship activation with InStadium

Insurance: Media Plan Extension

Insurance: Media Plan Extension

Our Client

A major American insurance provider chose to partner with InStadium as an extension of a newly developed television campaign in order to generate customer interest in its brand.

Our Solution

Our client, an investor in substantial television and cinema advertising, tabbed InStadium to invigorate its summer campaign with a Minor League Baseball flight. The purpose: to extend our client's reach to a higher-quality customer demographic and create more unique impressions during a relatively flat consumer-audience period for its existing channels.

Leveraging InStadium's live sports fan engagement platform, our client successfully grew target audience awareness, viscerally connecting with new and valuable consumers in those moments when they were most receptive to the campaign message. A powerfully persuasive video board advertisement and in-game LED and surround sound were supported on site by brand mascot appearances and company agents communicating core messaging. With InStadium's dynamic assets and one-of-a-kind audience experience, our client was provided the tools to win over coveted “influentials,” vastly extend its net reach and capitalize on fans' positive state of mind at the ballpark.

InStadium Program

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Select on-site brand mascot appearances

Our Results

Venue promotions: 3,797 games among 62 minor league baseball teams

Adult impressions (18-and-over): 44.4 million

Brand mascot appearances: 34

More: Significant gains in recall, awareness and positive brand attribute associations

among 62 minor league baseball teams

Media plan extension in the live environment
GEICO live environment media plan extension.jpeg

CPG: Media Plan Extension

CPG: Media Plan Extension

Our Client

Seeking to test responsiveness to a new consumer marketing campaign, a popular food brand leveraged InStadium's assets and expertise to promote its brand creative in key markets.

Our Solution

Through InStadium's network of Minor League Baseball venues, our client was able to cast a wide net—a total of 119 teams in different locales across the country—in testing its new brand campaign. An MiLB flight connected the brand and creative with more than 6 million influential sports fans, who tend to be light television viewers during the spring and summer months.

The common thread through each venue was InStadium's live sports fan engagement platform: an attention-grabbing loudspeaker call to action, a gleaming video board featuring our client's test creative, and brilliant in-game LED and surround sound to bolster the campaign message. Leveraging both pregame and in-game asset positions, these dynamic assets received value-added exposure in many venues, leading to an additional 2 million-plus 18-and-over adult impressions—9 percent more than the contracted flight total.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Our Results

Venue promotions: 3,145 games among 119 Minor League Baseball teams

Adult impressions (18-and-over): 23.6 million

Event attendees: 6.6 million-plus

Aided awareness in venue: 52 percent, compared to 12 percent for television

Intent to purchase: 10-point growth from pre- to postgame

Media plan extension help build brand equity
Media plan extension are efficient with InStadium
Media plan extension in the live environment
Live sports create brand fans

Telecom: Media Plan Extension

Telecom: Media Plan Extension

Our Client

A leading telecommunications provider sought support from InStadium to create brand awareness of its new “Rollover Data” campaign messaging.

Our Solution

InStadium's live sports fan engagement platform provided our client with the dynamic media assets and network of NBA, NHL and NCAA basketball venues to connect with millions of adrenaline-fueled fans across the country, amplifying its campaign among a coveted consumer group.

Prompted by a can't-miss loudspeaker call to action, fans were directed to a towering Jumbotron screen featuring our client's brand creative, which was further supported by in-game bowl LED and surround sound. Leveraging InStadium's multiple asset positions at each venue, our client was empowered to connect its brand with its best customers—high-quality, on-site sports fans caught up in an immersive, unforgettable moment.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Be seen and heard in the live environment

Our Results

Venue promotions: 341 games across 124 NBA, NHL and NCAA basketball teams

Event attendees: 2.4 million-plus

Adult impressions (18-and-over): 4.4 million

Live sports help immerse fans with brand messages
Live sports brand activations

Insurance: Media Plan Market Testing

Insurance: Media Plan Market Testing

Our Client

A leading national insurance provider approached InStadium with the goal of comparing the effectiveness of an in-venue media campaign versus television advertising.

Our Solution

To measure awareness in our client's brand among live sports attendees against that of a television audience, InStadium created a small in-venue test flight. Leveraging our live sports fan engagement platform—a booming audio announcement, larger-than-life video featuring brand creative, and in-game LED and surround sound—InStadium confirmed for our client the power of an incisive message and dynamic media assets delivered as part of the fan experience.

On-site postgame research found greater consideration intent among a live sports audience when compared to a control group of television viewers. InStadium's mixed-media assets had a dramatic effect on recall and impact, outpacing all other on-site advertisements by a wide margin. And because an overwhelming percentage of postgame survey respondents on site rated as “super influentials” in the insurance category, our client's message was not only amplified by the live fan experience but also more accurately targeted to its intended audience.

InStadium Program

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Select on-site brand mascot appearances

Our Results

Venue promotions: Two NCAA football games

Consumer interest in brand: 66 percent higher than television advertising

Purchase intent: 34 percent higher, after one on-site exposure, than television advertising

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch


Our Client

A leading provider of navigation products and consumer technologies engaged InStadium with the goal of building awareness of its latest offering: a personal activity tracker.

Our Solution

InStadium was ideally suited to introduce the client's brand to its best customers—an athletics-minded, technologically savvy audience—and continue to make impressions after the initial activation. With our live sports fan engagement platform, InStadium utilized dynamic media assets to connect energized fanbases across two professional sports leagues and 31 teams to our client's product.

With attention-grabbing audio and brilliant video engagement, InStadium joined in the fervor of customers' fandom, delivering our client's brand to millions of event attendees in their moment of truth. Urged on by an arena-filling call to action, audiences in a supercharged sensory state were drawn into into a Jumbotron narrative featuring our client's product, then later re-engaged by in-game LED and surround sound.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound


Our Results

Venue promotions: 452 games across 31 NBA and NHL teams

Adult impressions (18-and-over): 10.3 million-plus

Event attendees: 5.1 million

More: Double-digit gains in brand recall, preference and purchase intent

Live audience product launch
Live audience product launch
Live audience product launch
Live audience product launch

Entertainment: Product Launch

Entertainment: Product Launch


Our Client

A prominent children's cable television network recognized an opportunity to partner with InStadium in order to generate awareness and viewing intent for its new show.

Our Solution

With access to InStadium's live sports fan engagement platform, including a network of Minor League Baseball venues and events, our client was fully equipped to appeal to its best customers in their most receptive moments. A MiLB flight featuring numerous day games—which cater to families, while still attracting a core audience of high-quality sports consumers—allowed our client to connect with nearly three-quarters of a million hard-to-reach and influential customers.

A show-stopping public announcement directed fans' attention to a beaming video board featuring creative of our client's new children's program, supported by brilliant in-game LED and surround sound. While all venues leveraged both pregame and in-game asset positions on behalf of our client, several games featured extra creative, providing additional brand exposure.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, arena-bowl LED and surround sound

Live audience product launch

Our Results

Venue promotions: 189 games among 20 Minor League Baseball teams

Adult impressions (18-and-over): 2.3 million

Event attendees: 729,000

Live sports product launch, superior audience
Live sports product launch, superior audience
Live sports product launch, superior audience
Live sports product launch, superior audience
Live sports product launch, superior audience

Consumer Electronics: Product Launch

Consumer Electronics: Product Launch


Our Client

With its new smartwatch ready for market, a consumer electronics industry leader sought an experienced partner to help build purchase intent among influential, high-quality customers. That's when the company turned to InStadium.

Our Solution

In support of our client, InStadium extended the full scope of our services for a three-month, cross-country campaign covering five leagues and 20 teams. The staples of our live sports fan engagement platform—a public address announcement directing fans' attention to an arresting video advertisement, plus in-game LED and surround sound—were mobilized at every venue. Additional creative—including towering outdoor LED, dasher boards and concourse televisions—broadened the campaign's assets to 15 screen styles and a total of almost 3,000 digital boards featuring smartwatch creative during pregame and in-game positions.

Further expanding the reach and amplifying the message of the campaign were InStadium's mobile assets—geo-fencing in select stadiums that delivered our client's creative to fans' devices during the game and for weeks afterward. The result: mobile impression totals in the near-eight figures and a lasting brand presence in the minds of our client's target audience. Finally, added-value creative that ran in several cities elevated this flight's total video impressions to almost 50 percent more than our client's contracted figure, reinforcing its brand message among a captivated audience.

InStadium Program

:10 public address announcement

:30 Jumbotron video advertisement

:40 synchronized, in-bowl LED and surround sound

Oversize outdoor digital signage

Geo-fenced, targeted mobile in-game and postgame advertising

Our Results

Venue promotions: 125 games among 20 NFL, NBA, NHL, AHL and NCAA Division I football and basketball teams

Adult impressions (18-and-over): 33.9 million

Digital board utilization: 2,995 boards, plus more than 235,000 unique mobile screens

Mobile click-through rate: 7.54 percent CTR

More: Mobile video outperformed completion benchmarks for the electronic and entertainment industries by 18.3 percent and 4.3 percent, respectively

Samsung and the Blackhawks branding extensions
Samsung - Dallas Mavericks - Branded Feature and LED
Staples Center Samsung activation
Samsung - Los Angeles Kings video board activation

Entertainment: Product Launch

Entertainment: Product Launch


Our Client

When an acclaimed film studio began planning the global promotion of its newest release, it sought something different: A presentation to more effectively target and appeal to the movie's audience. A can't-miss event to amplify the film's brand. An unforgettable moment.

Our Solution

With InStadium, the studio made a splash. Through our network of venues and services, our client connected with its ideal demographic at NBA games across the country, leaving an indelible impression on high-quality customers. As part of InStadium's custom live sports fan engagement platform, a booming announcement called down to fans, energized and in their element, directing their attention to a larger-than-life Jumbotron where a 30-second movie trailer would captivate a high-quality, targeted audience. 

A scene in which characters from the film attend an NBA game - including one who hilariously botches a halftime shooting contest - hit the mark with fans. An InStadium halfcourt-shot promotion at each venue was the perfect finishing move; a unique interactive element that was a win with the film's intended audience. For the Los Angeles Lakers activation, the film's co-star even joined the promotion on the floor, shaking hands and taking photos with contestants.

InStadium Program

:10 second PA call-to-action drawing fans’ attention to the video board

:30 second video board advertising spot

:40 seconds of synchronized, in-bowl LED and surround sound.

Halfcourt-shot on site promotion

Film co-star appearance and fan interaction

Our Results

Venue promotions: 46 games among nine NBA teams

Adult impressions (18-and-over): 1.8 million-plus

Event attendees: 768,000 

Press mentions: 13-plus. The Los Angeles Lakers activation was cited by "Hollywood Life," "PopSugar" and "Daily Mail," among other media outlets.

Box office opening: No. 2. The film opened behind only "Star Wars: The Force Awakens" at the box office, grossing $38 million during opening week, and far exceeding its $20 million U.S. projection.

Movie launch and awareness live sports
Movie launch and awareness live sports
Movie launch and awareness live sports