InStadium delivers award-worthy results for our clients.
Winner: Partnership With an Athlete Award
Honorable Mention: Brand Activation at Live Events Award
InStadium, An Iconic Moustache, and the Power of the Live Environment
InStadium partnered with two up-and-coming brands – Van Der Hagen and Beard Guyz – to leverage the live sports environment in Minor League Baseball (MiLB) and reach a valuable, engaged audience. The power of live InStadium media, which includes PA announcements, video board creative, and LED crowd rings, combined with live appearances from brand ambassador and Hall of Famer Wade Boggs, mobile ad-serving, huge social reach, player ambassadors, and in-game sampling put Van Der Hagen and Beard Guyz front and center. A total of 31 MiLB teams participated in the program, covering 1,176 games.
The objective was to introduce a targeted audience to two exciting brands in a captivating and memorable way, while encouraging this audience to join the “Shave or Not Shave” discussion and try the brand’s products, and that’s exactly what this program accomplished. By leveraging multiple marketing, media, and advertising channels, over 21 million impressions were delivered, product sales saw a 6.7% boost, and brand interest and recall jumped 10 percentage points on average.
Finalist: Venue or Location-Based Award - Park/Sports Arena/Stadium Concert Venue
Wade Boggs: Shave or Not Shave
Should Wade Boggs, known for his signature beard, shave or not? Why not let fans decide? InStadium developed a campaign for Universal Beauty Products featuring in-arena video billboards, a voting landing page, product sampling during games, social initiatives, live appearances and interviews with Boggs, and geofencing. The campaign drove brand interest and recall, generating a 1200% higher overall CTR with mobile ads plus DOOH compared to the industry average and a 28% increase in engagement when DOOH ads were combined with mobile.