In conjunction with Allen Tire Company, Kelly Tires wanted to reach fans in a unique and memorable way. To achieve this, we dominated Angel Stadium with one in-game commercial for 10 regular season games, LED Signage, and a "Kelly Tire Parking Lot Tire Check" fan feature promotion. This exciting promotion started before the game as a Kelly Tire Specialist, along with the Angels Spirit Squad, searched the parking lot for a car that needed new tires. The search was video taped, then played during the end of an inning where the winner won a brand new set of tires!