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Here We Are Now, Entertain Us!
February 15, 2012 by Barrett Davie, EVP & Founder
Calling all "Guardians of the Fan Experience," you know who you are! I think we need to chat.
Having just spent the last 36 hours with the sales and marketing departments of five different professional sports teams, and with countless...
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Thinking About the Super Bowl Outside of the Box (of the Living Room)
February 10, 2012 by Karlin Linhardt, CMO, InStadium
Well, the numbers are in for the latest chapter of our annual secular holiday, The Super Bowl. A record audience of 111.3 million people tuned in for the game, and for our annual celebration of advertising creativity. Whether this year’s commercial crop stands up to...
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When Crying Can Lead to Buying
January 18, 2012 by Dave Kissel, President & CEO, InStadium
Now that the video of the Packers fan's hysterical reaction to her team's playoff loss has gone viral, the logical question of "Is this real?" is valid....
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Enter "The Influencer"
January 17, 2012 by Barrett Davie, EVP & Founder
Over the last several years, InStadium has focused more and more research on the effectiveness of marketing programs that run in-venue. The most important aspect to the brand and agency community has been a need to deliver apples-to-apples comparisons between strong in-venue marketing...
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Digital Video Boards Generate Impact Even on the Field
January 9, 2012
As technology advances, stadium video boards are improving in quality, size, and dominance, providing further opportunity for can't-miss entertainment and messaging to fans. As The New York Times outlines below, these screens are so high-quality and engaging that even...
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Settle in, Fans and Brands, for 2012 and Beyond
January 6, 2012 by Dave Kissel, President & CEO, InStadium
If you’re a sports fan and have held back on buying a new jersey of your favorite team, or game tickets, or face paint, don’t worry; it’s now safe to take the plunge on those purchases.
2011 has been an exceptional, uncertain year on the labor side...
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A New Year, A New Look at Engagement
December 28, 2011 by PJ Ewing, SVP Sales, InStadium
Content is King.
Tired but true; truer than ever in my opinion.
But what does that mean?
It seems that every day we hear of new media vehicles that are...
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Can Social Media Become Marketing’s Crystal Ball?
November 22, 2011 by Dave Kissel, President & CEO, InStadium
While we’re still at the early stages of understanding social media and its impact, the new study by Optimedia suggests it may not be the “next big thing” in marketing many tout it to be. Their findings, while initial, and as reported in the Wall Street Journal, suggest...
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"Conversation: Is A Sports Team a Media Vehicle?"
November 15, 2011 by Barrett Davie, EVP & Founder & Eric Smith, VP Venue Partnerships
A conversation between EVP & Founder Barrett Davie and Vice President of Venue Partnerships Eric Smith:
Barrett: I had an interesting discussion the other day with Mike Humes of the Memphis Grizzlies, and the notion of...
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A guys walks in to a hockey game...
November 8, 2011 by PJ Ewing, SVP Sales, InStadium
Team jersey - check.
Three good friends - check.
Early arrival for pre-show, warm-ups, player introduction, food, drink - check.
And what does he experience next? Well it is a...
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InStadium Brings on Eric Smith as VP, Venue Partnerships
October 28, 2011
Chicago, IL – October 28, 2011 – InStadium, a national live venue digital network, has tapped Eric Smith as Vice President of Venue Partnerships. Smith has spent the past 15 years working in amateur, collegiate, and professional sports, primarily in...
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InStadium Brings on Jeremy Kove as VP, Sales
October 4, 2011
Chicago, IL – October 4, 2011 – InStadium, a national, live venue digital network, has tapped Jeremy Kove as a new Vice President of Sales. Kove was previously leading West Coast sales at Pearl Media, LLC and prior to that spent ten years at Marvel...
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