A Look at Indexing the Fan Experience in the Stadium


July 11, 2012 by Mike Smith

Engagement in the stadium is dependent upon the quality of the fan experience. Luckily for marketers, sports teams hold the fan experience in the highest regard; the fans are the lifeblood of the organization, the ultimate benefactor. In line with this philosophy, each fan culture is unique. Yesterday's article from MediaPost begins to take a look at some of the factors which influence the fan experience and how coupling them may provide an index for each team’s impact within this area. Jon Last, President of Sports & Leisure Research Group, a partner of InStadium, outlines the theory in the write-up, found below.

 

Our First-Ever Fan Experience Ball Park Rankings on MediaPost

0 comments:


There are no comments for this post.

Your comments...

  * Name:
  * Email:

Your email address is kept private and will not be shown publicly.
  * Comment:
Security Check
Please retype the characters in the picture below:
CAPTCHA
Change the CAPTCHA codeSpeak the CAPTCHA code
 
* CAPTCHA Code: 
Who’s the audience?
InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
What is the network?
8+ years of building trusted relationships with professional sports and collegiate venues across the country has allowed us to create the InStadium Network.
What's the medium?
Larger-than-life, high definition video with digital surround sound, custom PA announcements, and vibrant, full-color, animated LED rings create an unforgettable brand experience in a dynamic environment.
Which brands use InStadium today?
Brands who want to increase their ROI and accelerate their business results. InStadium works with blue chip brands across many categories, including entertainment, internet technology, personal care, travel/hospitality, consumer packaged goods, retail, telecom, and more.
Media Feed