Digital Video Boards Generate Impact Even on the Field


January 9, 2012

As technology advances, stadium video boards are improving in quality, size, and dominance, providing further opportunity for can't-miss entertainment and messaging to fans. As The New York Times outlines below, these screens are so high-quality and engaging that even players are noticing them on field...and using them to their advantage.

 

Stadium Video Screens Offer Football Players a Live Advantage via The New York Times

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InStadium reaches up to 20 million receptive, active, and influential adults on a monthly basis. The InStadium audience is 40% female and 60% male and indexes at 118 for adults 21-49. Our audience has an 18% higher mean HHI than that of the general population and indexes at 138 for post-graduate education.
Source: Scarborough Research Release 1 2011
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